Over the last four decades shopping malls have evolved into the consolidation of the typological variants we see today. All of them (Fashion Mall, Community Center, Power Center, Strip Center, Life Style Center, etc.) concentrate the strain which identifies them intensely with the modern urban life.
As urban life, they are complex, they gather interests, disputes over social, commercial and symbolic space and are also controversial and a subject for discussion while receiving both adhesions and rejections. This is evident when analysing the variety of actors that intervene in their development: developers, anchor stores directors, small stores, leisure area agents, users and buyers, neighbours from the area where the building will be set, the local centres on which it will strongly impact, the local and nearby administrations, diverse social and union organizations.
This multiplicity of actors is correlated by a strong territorial pressure which these buildings give rise to when they are outlined. At the same time, this complexity must seek for balance between the global spreading they have reached and the subtle network which holds them locally. An international experience is never successful when it is transposed automatically.
GDM offers its clients the solid national and international experience of its professionals for:
the correct reading of the site and its conditions;
the tools to interpret the complexity of such challenge;
the design and architecture elements to solve those complexities.