The last few years have been a reflection of the tendencies that the flow of people and companies convened by our territories experience in the business and tourism world.

Hotel architecture presents the distinctive features which strongly link it to tourism and the business world. In contexts of big offers (both in touristic destinations as well as in places with investment opportunities), design is a powerful tool which provides identity to the reception fields.

Over the last few years, South America has been the area with the biggest growth in terms of international arrivals. Its lack of relative offer makes it, at the same time, a ground with big growth opportunities.

Regarding the specific case of urban hotels, the contemporary mixture is added, which usually chooses destinations in complexes where the hotel is one of many buildings in a group with varied functions. The design of the hotel must be assembled with shopping centres, business centres, or must be historical or patrimonial to be able to fulfil the peculiar demands which make it unique and provide it with identity. Designing the complexity strategically in these cases is the key to being included in the menu of the new touristic destinations.